All of the major search engines like Google, Bing, Yahoo follows the method where the website, images, videos are ranked on the basis of which content/video/images are relevant to the users query.
There have been many lessons/lectures/blogs on how to do SEO correctly and efficiently to get rank in search engines. Many follows and many don’t. White Hat SEO has been the most pure form of SEO which does not involve spam.
What are White Hat SEO techniques?
White Hat SEO techniques include using keywords and keyword analysis, back linking, link building to improve link popularity, and writing content for human readers . It does not include spamming.
It is a slow process but the result is always over whelming. White Hat SEO is generally used by all who intend to make a long term plan on their Website. In other words White hat SEO is also called as “Ethical SEO”.
Everyone should try to follow white Hat SEO because it’s always about authenticity.