In brief to optimize a website ranking to come up in first page of different search engines is called as Search Engine Optimization. It’s a vast process and involves heck lot of modules to optimize the website so that it increase traffic.
Sometimes it so happens that apart from having the best original content and an awesome looking website does not rank high where it is supposed to be in Search engines,it’s all because of ignorance of optimization of website which other competitive websites must have done strongly instead of having average looking website.
We will see the different ways to drive traffic to the website later.The first step is to understand why it is important to optimize a website and then how it is done.
Whenever you want to search something,you type a word or phrase in search engine that is termed as “query”.This is a normal perception of the viewers or visitors that the top results that comes up in search engine for a query is most relevant to their search term.Just to get the high ranking in Search engines for this purpose, the whole process is named as Search Engine Optimization.
This is the method by which you can get your Website ahead of millions of websites of same field.You can imagine by this that how strongly the website is optimized to be on first rank in search engines.
SEO is not one time process as it is an nogoing process.It has to be done with process of time to maintain its position once it has reached the higher ranking otherwise it may drop down again after some time.SEO also needs patience because it’s not an instant process.It may take few months to years to get the result of your choice depending on the quality of work you do to optimize your website.