As all are already aware, Google is considered king of search on the internet it controls the flow of traffic from people who are searching for your business or the products and services which your businesses provide. A research study analysed that over 80% of traffic to websites comes via Google’s search engines.
So what needs to be changed?
According to the Online world which has resulted in huge increase of internet use from mobile devices, Google has done a major update to their search algorithm (the formula that works out how to rank websites on its search engine), that will penalize the rankings of all websites that are not optimized for mobile devices. While there is no immediate change, there will certainly be a impact on rankings over the days.
What does this mean?
• If your website either has no separate mobile site or does not adapt to mobile screens, you may have been penalized by Google.
• Penalization results in drop in rankings of the website.
• In order to generate business leads from your website, you need to secure website from penalization from Google.
• Your competitors will gain ranking advantage since they have mobile optimized website.
You can get designed mobile adaptive sites in order to avoid fall in rankings and maintain stability by following the updates.