- May 15, 2015
- Comments Off on Important tips to engage audience and build strong web presence
If visitors come and quickly move away from your website very soon, then it is a biggest drawback for any Organization as it increases the bounce rate and shows negativity.
Sometimes, the Website is professionally designed and is all good but even if the website displays the accurate products and services it is providing, it stays unnoticed and its been ignored. Bringing a hundred or thousands of visitors from a few visitors, for a website isn’t that simple.
It is rightly said by someone that:
The online world is an attention economy. Attention is finite, and therefore scarce. So if you want people to pay attention to you, you need to earn it.
So, what steps one should take, in order to attract and engage the visitors to their respective site?
The sayings for various social media sites may come and go, but some unique strategies will always work and give a positive result by attracting the right targeted audience always.
Below are some of the key points which when applied and focused will result in increasing the traffic and may help in converting into potential customers.
Engaging Content – The first and the most important factor is to offer engaging content for the visitors, so that, they feel like reading all the contents and posts whole not leaving midway. Delivering valuable, entertaining material should be the priority ie the content should be informative enough and should be written in simple words, so that the reader can understand the message and easily convey. Most importantly, creating amazing contents for your blog page or web content which can grab the attention of the audience and keep them engaged.
Readibility – The Contents should be in readable format. If the contents are written in tiny fonts, the readers might find it difficult to read hence losing their interest and navigate to other sites. So using good clear fonts with sufficient spaces between letters and lines will automatically attract many eyeballs.
Faster Loading Time – If a website takes a long loading time, then the website will automatically lose its potential clients as the audiences in this fast paced world are having numerous options and would no ways wait for loading of the Website . While making a website, we should ensure that the website should have a fast loading time and only add required things.
Responsive Design – Nowadays in this fast growing world various devices like tablet, smartphones are used for browsing the Internet. Hence, it has become an important factor for business to design their website which is responsive. Having a responsive site, makes it easy for the business firms to stay connected with the target audience. A responsive design usually adjusts itself with any layout, contents, and other features of the website very easily. Hence, the website will adjust itself automatically, irrespective of the screen size and orientation, and also irrespective of the device from which it is viewed. Inorder to compete in the market and maintain a strong hold, responsive website is must as it helps in sites ranking factor.
Parallax Scrolling – In order to design a website to be eye catchy the scrolling effects of the various slides and information should have good effects and speed should be adjusted in order the content and images can be readable and understandable.
Icon Usage – Using icons for a website gives a unique look and differentiates the images and contents and giving a short message The designers can offer an appealing and interesting look to the website using icons. Now, icon fonts are available for the designers, and they can use them very easily for the websites.
The above tips will engage large audience and increase traffic which in return will convert potential clients.