You may be thinking how writing for the website differ from other types of writing. Website content creation is an art because unlike print materials, web visitors prefer to stick to the text. With literally millions of choices at their clicks, internet users prefer to continuously scan content quickly to find better results. If they don’t find what they are looking for, they will quickly exit from your site.
We at Tanish Infotech Solutions India Pvt Ltd, an affordable web design and development company have analysed to user experience research, found in a recent study that the average website viewer will stay ten to twenty seconds on a site before exiting. More and more analysis & research say that on an average number is closer to five seconds. Regardless, that isn’t much time to grab your visitor’s attention.
So how do you make the content on your business website creative and informative so that your potential customer will spend more time on your site long enough to see what you have to offer and it fulfills their needs. Here are some tips for creating web page content that engages :
Tip 1: You should make your Content Informative, Valuable and Relevant. When internet users type a topic or keyword into a search box on Google or any other search engine, they expect the search engine results to provide information relevant to their search which is fulfilling their aim. If they find your website and then visit your site by clicking on your site and find irrelevant or outdated information, they will bounce from your site at that moment to the next result to find out what they actual need.
Tip 2: You need to Keep Your Content precise. There is no need to more elaborate your point. Website visitors are skimmers and prefer to quickly review information and they get to know what all it would be just reading few starting sentences.
Tip 3: Stay On specific Topic as Visitors usually search very specifically and become frustrated if forced to unnecessary read more unnecessary through a lot of information to find what they are looking for. If you have a very broad topic, consider breaking your content down and introducing one topic per paragraph so your readers can find specific information very easily. You can also add links within your page content to related topics on other pages of your website rather than trying to include all of your information on one page which will make your website more user-friendly.
Tip 4: Check and Recheck for Grammar and Spelling Errors. Nothing says unprofessional like a website full of spelling or grammatical errors. After you are finished copywriting, walk away from the content and come back later with fresh eyes. You may notice errors that might have not been noticed before.
Tip 5: Ypu can start your focused content or with conclusion on the start inorder once interest build it can lead the viewer to read the entire article.
Tip 6: As you are aware of the products and services you offer than the other person so focus and write creatively.
Tip 7: Write with the point of view of Audience.You must have heard of the importance of making your website content search engine friendly by using keywords, links, and other SEO techniques correctly. This is important, but making the content readable and engaging for the humans visiting your site is equally important. At the end your main goal is to convert visitors into customers. Use a good conversation to connect with your audience and and avoid to professional talk instead make them understand the scenario clearly.
Tip 8: Utilize creative Images which speak a lot and compliment the copy image. Use relevant images to compliment your text and enhance your sites visual appeal to the users in order they get satisfied and visit again and get engaged.
Tip 9: Format Your Text for the Web. Cater to content skimmers in the following ways:
– Use ordered/unordered lists instead of paragraphs when possible. Limit your lists to ten or less.
– Write short paragraphs and put white space between them.
– Focus on one topic per paragraph totally.
– Include internal subheadings to make scanning easier.
– Use internal links to related topics instead of filling too much information onto one page.
– Use you instead of I to connect with readers.
– Keep sentences short.
Creating content for your business website can be challenging, but by following these simple tips you can be sure that your copy is valuable and engaging to your readers.
We can help you develop web page content and even provide ongoing content writing services to keep your website fresh.