A website is a great opportunity in the competitive world to build a web presence and exist in the market and compete with the competitors which also gives you a statistical data of the visitors behavior in order to what are customers needs & requirements. Below are some of the steps to be applied in order of applying above principles.
1. Understand the types of visitors/users visiting your website:
What are the uses of your website to the visitors? Visitors come to your website for achieving specific goals in order to fulfills their needs which can be reading your content for information or services, navigating to a specific pages, filling enquiry form or adding a product to the shopping cart.
2. Aligning goals to map well on the website:
Designing the website with your business goals is a good practice but if your users goals are not properly aligned it may result in increase in bounce rate as the user will exit in very few minutes of his entry getting disappointed with the website.
3. Functionality should be Userfriendly:
A good engaging website should focus on userfriendly functionality in order can convert visitors to customers.The navigation thorugh pages should be easy and easy to use.
4. Designing website from user perspective:
As you start a business you make a good market research and analysis and are well aware about the users point of view, you can guide the designing firm regarding it as more elaboration can get them know more about your imagination and process. Finally it would result in more satisfied customers.
5. Guiding track for the fall back actions for users going on wrong track:
Your visitors are going to make mistakes when using your website as everyone has a different point of view at different time. Understanding the points and to be prepared where visitors can go wrong and building proper workarounds to get them on track is important and makes a lot of difference as later will get a satisfaction.
6. Getting proper feedback from time to time as per website usability:
Giving visitors an option to suggest in order to improve and make necessary design changes or for functionality in order for better experiences in future plays a significant role.
7. Give clear and complete goals to your Website Design Firm:
The more you are specific in describing your work and products and there use the more it would be convenient for perfectly meeting the needs of your visitors.
A great website in this emerging Online Marketing world plays a very vital role in increasing the business.