Facebook is considered popular amongst all other social media. The potential customers of any business are spending a lot of time on Facebook. So, it has become a necessary for each and every business or brand to build and manage a page on Facebook resulting in gaining large number of likes and high levels of engagement in the form of likes, shares and comments.
Numbers matter :
After creation of Facebook page we look forward to increase likes. Necessity to increase the no. of likes ? The basic reason is that the people who have liked our page are interested in knowing more and would like to get marketing messages 24/7. The like button which is the quickest feedback that a business can get from their customers. It is a way the person appreciates the brand or business. Just one click is all enough to reach and communicate with the person. With continuous marketing updates reaching the customers newsfeed directly can further convert the user as potential customer.
Ways to Achieve:
- Embed like box in website
- Run Like ads
- Use Contest in order people get engaged.
Customer Engagement :
Likes are often a gateway to better engagement such as comments, they don’t make further engagement a certainty. If someone comments on your page, it opens up the possibility of an actual conversation. Engagement allows you to strengthen relationship and build trust on the brand.